The Globe and Mail PR Guidelines

1. Submission Approaches

Press Release Submission via Distributors

• The most reliable way to get your press release featured is through trusted third-party distributors (such as IMCWire) that help align your announcement with The Globe and Mail’s editorial standards and audience.

• These services handle everything from content refinement to formatting and direct submission, often including post-publication analytics and coverage confirmation.

• 
  

Direct Pitching to Journalists

• Optionally, you can pitch your story directly:

  • Identify the right editor or reporter relevant to your topic or beat.

  • Tailor your pitch, ensuring it reflects The Globe and Mail’s tone and readership.

  • Avoid mass emailing—opt for personalized, concise, high-impact outreach.

  • Follow up professionally if you don’t receive a response within 1–2 weeks.

  • 
    

2. Submission Style & Strategy

Press Release vs. Story Tip

• Press Release: Ideal for formatted announcements like product launches, company news, or significant events intended to be published as-is.

• News Story Tip: A more journalistic approach—propose an idea; if editors find it compelling, they will develop the story in their own voice, potentially increasing editorial interest and credibility.

• 
  

3. Benefits of Featuring in The Globe and Mail

• Wide Reach & Authority: As one of Canada’s most respected newspapers, coverage offers great visibility among influential and engaged readers.

• Enhanced Credibility: Being featured in The Globe and Mail supports your brand’s reputation and trustworthiness.

• Modern Distribution Channels: Syndication ensures your story reaches a broader audience across digital platforms and news outlets.

• 
  

4. Recommended Process Flow

Define your Goal
Determine whether you want a direct press release feature or an editorial story, and how each approach fits your communication objectives.

Craft Your Message

For releases: clear, structured, newsworthy, and aligned with the audience’s expectations.

For pitches: compelling narrative with a strong angle.

Choose Submission Path

Use a PR distribution service for guaranteed placement and analytics.

Or pitch directly, customized to the specific journalist or department.

Follow Through

Track outcomes and analyze performance if submitted through a distributor.

If pitching directly, follow up professionally if no response is received in a timely manner.

5. Summary Table