Mobile Marketing Strategy – Impacts of iOS User Statistics

If you look at the mobile market share statistics globally, you can clearly see Android’s domination and that although iOS is in second place, it still has a very wide gap to cover and ascend to global dominance.

Basing our analysis on this comparison graph below from May 2018 to May 2019, Android has a 75.27% market share globally while iOS only has 22.74%.  

Surprisingly, not being the first-choice mobile platform worldwide, iOS is still the top mobile platform for America’s 10 largest cities including Dallas.

If you are running a local business in Dallas or any of these 10 cities, you should take a look at these figures and evaluate your current mobile marketing strategy.

Important iOS User Statistics for the 10 Largest US Cities

In the recent mobile study conducted by Mixpanel, it was revealed that iOS is the top mobile platform in the country’s top largest cities. New York is at the top with 79.74% and Dallas rounding out the top 10 with 57.59%.  Here are the complete rankings below:

1.       New York – 79.74%
2.       San Jose – 69.19%
3.       Los Angeles – 65.81%
4.       Chicago – 62.29%
5.       San Diego – 60.53%
6.       San Antonio – 59.68%
7.       Houston – 59.33%
8.       Philadelphia – 58.00%
9.       Phoenix – 57.61%
10.       Dallas – 57.59%

From these users, it was revealed that mobile user’s top three favorite browsers are Safari, Chrome and Facebook. Additionally, most of them are AT&T subscribers.

These are actually crucial figures you need to take into consideration, especially if the demographics of your target audience are quite similar to most iOS users.

See another comparison chart between iOS and Android users below.

Source Credit: www.civicscience.com

From the chart above, you can see that most iOS users prefer using digital devices compared to Android users, and most of these users have a household income of more than $125,000 per year. Most iOS users also have higher educational attainment and are working on professional and managerial jobs.

If you are a local business that targets this kind of prospects, you must know how to customize your mobile marketing strategy to maximize your brand’s visibility on the iOS platform. It’s imperative you have a website that is designed for the best possible user experience, and in order to do that, you must take into consideration what mobile platforms your users prefer. 

Apple’s mobile platform dominance in the top 10 largest cities in the country means that you should prioritize mobile SEO (especially for the iOS platform) to better maximize the visibility of your content or website.  

If you don’t know where to start with your mobile marketing strategy, get in touch with a digital marketing agency that specializes in combining epic content marketing and Google-friendly mobile SEO.

Start telling your brand’s story and reach more mobile users today! For more information on KISS PR Story, get in touch with one of our customer happiness team members today at (239) 373-5255.