Is Your Website’s Content Driving Sales?

These days, business owners have more marketing tactics and strategies to choose from than they ever have. Some of them are very successful, and some, not so much. One of the most popular marketing options right now is content marketing. It’s rapidly becoming an essential part of many business’ marketing strategies. But many websites don’t use their content to their advantage – it should boost your sales, not just fill your web pages.

This post will help you understand what great content can do for your business, and which types of content you should explore.

How Great Content Will Drive Sales

There are many ways that providing interesting and relevant content can drive sales for your business. The following are just a few:

• It attracts traffic – Marketing content is now often taking the place of billboards, flyers, and other offline advertising. It’s the way to get your company’s name out there and increase your product or service’s visibility. Much of it is done by potential customers performing a Google search, rather than waiting for advertisements to come their way. Searches like, “how to find a digital marketing agency,” or “how much will a digital marketing agency cost,” are often how customers find the companies they choose to work with. Content that is SEO, or search engine optimization, friendly will help them find you.
• It engages your audience – One great piece of content can get potential customers to follow or subscribe to your business’ site or social media pages. Keep them engaged by regularly adding new content that is interesting and relevant.
• It answers potential customers’ questions – The content you post needs to answer potential customers’ questions. Providing them with useful information lets them know that your business is trustworthy and that it values its customers.
• It helps convert sales – You likely have leads and prospects in all different stages of your sales cycle. When you provide a mix of content that appeals to those different stages, you will engage viewers and increase their likelihood of converting.

Types of Marketing Content to Consider

Knowing exactly what type of content to post that will reach and engage your target audience is challenging. But when you get it right, you will see a difference in website and social media traffic, and your sales will increase. Try the following and see where you get the best results.

Video

Posting videos is a great, modern way of communicating with today’s internet-minded customers. It’s a flexible and easy way to convey the features and benefits of your products. You can show your product in action, or educate viewers on how your services work, and you can do it in any style, length, and manner that will appeal to your target audience. Consider posting how-to videos, product videos, and be sure to publish transcripts for those who prefer to read because it can also boost your SEO.

Blogs

Like video, blogging is great because of its versatility. You can blog about any topic that is related to your business and your ideal customer, in whatever format you choose. How-to guides, opinion posts, product features, and news posts are just a few to consider. Blogging is also useful because it allows you to establish your brand as an authority on your products and services. Be sure to blog regularly, following a schedule if possible, so that you continue to engage your prospects and customers.

Social Media Posts

Don’t ignore the opportunities that social media provides. Posting on Facebook, Twitter, LinkedIn, and Instagram can drive a lot of traffic to your website, attract new customers, helps you build relationships with potential customers, allows you to promote sales and campaigns, and presents social proof when your happy customers post and comment. And you can do it quickly and easily when you use a posting tool to schedule your posts.

Emails

With emails, you can connect directly with your prospects and customers. It’s an easy way to communicate important content that alerts customers to new sales, products, specials, and gives them personalized recommendations. You can send any relevant content directly to those prospects who have provided you with an email address.

KISS PR Can Provide You with the Right Content

Remember, posting content is the new advertising. With the right marketing content strategy, you can increase traffic, answer questions, engage prospects, and most importantly, convert sales. At KISS PR, we can provide you with the right types of content marketing for your business. We have experienced writers that know how to engage customers, improve conversion from SEO, and increase website traffic with content. Contact us today at 972-737-1371 for more information.

What are some of the problems with your current content marketing strategy? Share in the comments below.

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Media Contact:

Katie Lynn – KISS PR Digital Marketing Company

(T): (239) 373-5255

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