How to Create a Professional and Compelling Press Release Boilerplate

Press release boilerplates should not be boring. They should compel readers to learn more about your business and brand.

Dallas, TX – KISS PR Brand Story is a leading storytelling and press release distribution company in Texas that has been helping small to medium-sized businesses build brand image and reputation by spotlighting stories that make them unique.

Highlighting what makes a brand or business different from others is one of the most effective PR strategies used by KISS PR Brand Story to help their clients get featured and the media coverage they deserve. For more than 14 years, its storytelling platform has featured thousands of press releases amplified using their tried and tested digital growth strategies.

One of the most common mistakes in writing press releases is taking for granted the boilerplate. Not putting much effort in crafting a press release boilerplate can affect the image of a brand or business.

“When you publish a press release, your branding should be consistent. What you write in the body should also reflect in your boilerplate. A hasty-made boilerplate that doesn’t compel readers to learn more about your brand is a waste of space. A professionally-made one that resonates well with your branding helps you establish a more credible name,” shared KISS PR Brand Story CEO, Qamar Zaman.

Writing a press release boilerplate, according to Zaman, is similar to the About Author synopsis at the back of paperback books. It is short and easy to read but provides clear information about the writer. In press releases, boilerplates are concise, informative, professional, and should compel readers to learn more about the brand.

Zaman advised businesses currently having a hard time writing a professional and compelling press release boilerplate to follow these tips:

• Write down what makes their company the leader in their industry.
• Highlight what makes the company different from others and how it benefits customers.
• Feature most recent milestones and awards.
• Don’t use industry jargons.
• Limit it to four or five-sentence long.
• Use SEO keywords strategically.
• Include links to website and social media.

Zaman reiterated that the point of publishing press releases is to build brand and reputation. Crafting a professional and compelling boilerplate is crucial as companies need to showcase the most important information about their business to the right audience.

Zaman invites companies that need help creating traction and a name for their business to check out KISS PR Brand Story.

About KISS PR Brand Story

KISS PR Brand Story is Texas’s leading storytelling and press release distribution platform that offers SMEs, freelancers, and SEO agencies white label press release services. It focuses on helping industry movers and leaders gain more profit by allowing them to sell their PR services using their own branding. With more than 43,000 stories published for clients all over the globe, KISS PR Brand Story is currently expanding their operations from Cayman Islands, Dallas, New York City, and more recently in West Palm, Florida.

Check our white label press release service system. 

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