Wall Street Journal PR Distribution: Official Submission Guidelines

Why the Wall Street Journal Matters

• WSJ is a cornerstone of business journalism with millions of subscribers.

• Influences executives, investors, policymakers, and business leaders.

• Placement signals industry credibility and market relevance.

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What Kind of Content WSJ Looks For

• Financial Market Movements – Analysis of stocks, bonds, commodities.

• Corporate News – M&A, IPOs, restructuring, or growth milestones.

• Regulatory & Policy Changes – Legal shifts affecting industries/economy.

• Innovative Startups/Technologies – Disruptive models or leaders.

• Economic Indicators – Jobs, inflation, consumer trends, forecasts.

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Key Elements of a Strong WSJ Press Release

1. Clear, Informative Headline

• Succinct, factual, no hype.

2. Strong Opening Paragraph

• Covers the 5Ws in first 3–4 sentences.

3. Data-Backed Insights

• Include metrics: revenue growth, adoption rates, market penetration.

• Use tables or visuals where relevant.

4. Credible Quotes

• 1–2 quotes from executives, analysts, or board members.

5. Narrative + Relevance

• Tell a coherent story.

• Explain broader significance and tie to market trends.

6. Call to Action (optional)

• Direct readers to a report, website, or contact for details.

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Visual Support & Formatting

• Clean data visualizations (charts, graphs).

• High-res logos, product/team images if relevant.

• No promotional banners or heavy branding.

• Format tips:

  • 400–800 words.

  • Professional fonts, spacing.

  • Submit as PDF or Word.

  • End with boilerplate + contact details.

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Tailoring for WSJ Audience

• Focus on macroeconomic or industry impact.

• Highlight innovation and market relevance.

• Align with global business trends.

• Avoid jargon unless widely understood in finance/business.

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Submission & Distribution

1. Timing

• Send Tue–Thu mornings, ideally before 10 AM ET.

• Avoid holidays or major breaking news days unless directly relevant.

2. Attachments

• Fact sheet or media kit (optional).

• Visual assets if available.

3. Follow-Up Etiquette

• Wait 2–3 business days before professional follow-up.

• Be persistent but not excessive.

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Editorial Standards & Compliance

• Accuracy – Facts must be verifiable.

• Neutral Tone – No hype or exaggeration.

• Non-Promotional Language – Strictly news-driven.

• Third-Party Endorsements – Only if verified.

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Boosting Chances of Placement

• Offer exclusives or early insights.

• Tie news to timely market developments.

• Provide real-world implications with relevant data.

• Maintain professional relationships with WSJ editors.