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Business Insider Press Release Guidelines

Structure

Headline

  • Strong and analytical, reflecting value to business readers.


Lead Paragraph

  • Answers who, what, when, where, why.

  • Sets context immediately.


Body

  • Includes key data, financial or market insights.

  • Incorporates relevant quotes and industry positioning.


Boilerplate

  • Summarizes company background, purpose, and expertise.


Media Contact

  • Direct and accurate contact information.



Technical Standards

Length

  • 300–600 words.


SEO & Format

  • SEO-friendly content for web indexing, focusing on relevant industry terms.

  • Use charts, infographics, or visuals where possible.



Content Restrictions

  • No sponsored content language, personal opinions, or promotional hype.

  • Disclose conflicts of interest where applicable.

  • Avoid unverified financial claims or forward-looking statements without disclaimers.

Author