How to optimize Shopify SEO? – KISS PR Podcast

Shopify is a powerful eCommerce platform that helps businesses market their products online.

The latest statistics suggest that the first result that search engines generate has the highest clickthrough rate (CTR) and gets 27.6% CTR of all clicks. CTR drops to 15.8% for the second search result position.

How to optimize Shopify SEO?

1. Set up your website

Get a custom domain

If you haven't done that yet, register a custom domain with Shopify. Make sure you pick the domain name in sync with your store name. Or at least try to come up with a domain name related to the industry. 

Improve the website structure

This platform has built-in search engine optimization tools that do much of the job like:

• Keep a logical hierarchy of categories
• Avoid using iframes
• Maintain a simple, readable structure for URLs

But here is what you can do to make sure Google ranks your Shopify store properly:

• Submit your sitemap to Google Search Console to help this search engine index pages.
• Use Google Webmaster Tools to check for any crawling errors.
• Edit the robots.txt file to tell crawlers what pages to request to view from your online store. 
• Use descriptive file names for your images and use meta titles and alt descriptions for images.
• Make sure the navigation of your website is straightforward, both for users and search engine bots.

1. Polish in-page SEO

Here comes the most time-consuming yet important part – optimizing every page. Nevertheless, this indispensable measure will ensure your potential buyers find you on the web.

Search and add relevant keywords 

When the search query matches with keywords inserted in your content, you appear higher in search results.

IMPORTANT!

Use keywords in a natural context. Otherwise, search engines may ignore them (totally wasting your effort), and customers won't be interested in interacting with nonsense content.

Also, keep in mind that every page of your website – every product, category, home page, blog post may rank for different keywords.

There are a few places you can…

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