How to write a press release using 5Ws of PR

How to write a press release using 5Ws of PR

Hello, my name is Qamar Zaman and I am a digital public relations specialist. I’ll show you how to write a press release that will be picked up by the media. I’ll teach you how to develop a press release that can be shared across all social media platforms, including Google News.

A press release is a document that informs people about a product or service. It generally includes an introduction, an announcement, and a list of links to related web pages. Press releases help you gain media attention, enhance your credibility, create leads, boost sales, and drive traffic. The goal is to produce an online press release that will catch the attention of the media which consists of journalists, bloggers, and anyone interested in your news. 

If your press releases aren’t being picked up by the media or are receiving little attention, there are a few things you can try. It’s possible that your press release isn’t tailored to the appropriate journalists. Use 5 W’s of press release writing to communicate your message. 

5W of PR are: 

• What 
• Who
• Why
• When 
• Where 

What: What is the purpose of the release? What’s going on? If the release is about a product or service you have to provide information about it.

Who: This tale is tailored to a certain demographic. For example, if your product is aimed at blockchain traders, you should write about it.

Why: Why should the media care?

When: When will the event or software debut?

Where: When will the offer to buy or read be accessible? Due to SEO, we can also add GEO targeting to target the press release specifically to a local area. For example: if you are targeting Plano, TX men for your hair replacement audience you can use local keywords like. Few examples: 

— Plano TX PHD helps balding men get back hair again. 

— Tyler Texas cell phone repair offers 24 phone repairs.

— Plano Texas criminal defense lawyer offers ebook on drug defense..

Use of SEO in the press release

SEO is a critical part of any press release. You want to make sure that your press release is optimized for search engines so that it can be found by reporters and editors looking for stories. One way to do this is by including keywords in your headline and body copy.

Press Release Distribution 

An important aspect of press releases is distribution. You want to make sure that your press release is sent to the right people, and using a service like KISS PR we can help with this. KissPR uses a large news distribution network comprising AP News, Yahoo News, Benzinga Street Insider, Bloomberg, Nasdaq and over 1000 sites. Additionally, we can use social media to amplify your press release and reach even more people.